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The Mobile Shopper: Follow the beacon | Marketing Mag

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
May 29, 2014 | Kristin Laird

Like a lot of technology entrepreneurs, Antoine Azar is fascinated by evolving consumer habits, marketer angst and emerging technologies. Where those three forces intersect, he sees business opportunity.

His latest revelation came the middle of last year, when he noticed a glaring hole in the marketplace. Azar’s company Mobilogie, a Montreal-based mobile app and strategy firm, kept hearing from retailers looking for mobile applications that, among things, would address loyalty and couponing.

http://www.marketingmag.ca/news/media-news/the-mobile-shopper-follow-the-beacon-112554
 

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